• It takes 7 “touches” to make a sale
• It costs 6-7 times more $$ to acquire a new customer than to keep one
• Repeat customers spend 67% more money
• Repeat customers are referral ENGINES – 7 referrals for every 10 purchases
• Can you afford NOT to focus on your clientele?

• 91% of internet users send or read e-mail
• 147 million in U.S. use e-mail – most daily
• For the same response – direct mail is 20 times more expensive than e-mail marketing!
• E-mail marketing ROI is highest of all internet marketing mediums

• Uses Constant Contact® Inc., the most powerful, popular e-mail marketing platform
• Industry average delivery rate (to Inbox): 81%. Newsletter Magicians delivery rate (to Inbox): 97%
• Industry average “open rate”: 23-30%. Newsletter Magicians “open rate”: 40%
• Newsletter Magicians are writers first, marketers second. You get fresh, interesting and quality content; a key to growing your readership

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